Having worked in marketing and design for 35 years, I have gained a wealth of experience primarily in the arts, heritage and publishing sectors where long and productive relationships have been built with clients developing cost-effective creative solutions.
My creative consultancy approach endeavours to distill the essential requirements, develop an agreed strategy and implement it in a methodical fashion through the creation of robust and durable communication tools.
In a frantic world of short attention spans, it can be difficult to cut through the fog of sonic and visual noise to focus attention on your subject. To fulfil the brief, I use language, image and design to produce coherent messages.
By honing my craft skills, I have found the following principles invaluable:
• Less is usually more
• Say it once, say it clearly
• You only have one chance to make a first impression!
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